The Culture of Luxury Handbags
Why are women oftentimes willing to spend a grand amount on luxury handbags? Well the answer that you are looking for stems from it goes beyond just being a fancy accessory and only being chosen for the brand which it is distributed by. Customers usually fall into the web of connection to the value, the story behind the brand and also the craftsmanship of the handbag. Often compared to a similar process of purchasing a piece of art luxury handbag again can also be exquisite and expensive. But what makes it so coveted? There is symbolism behind every constructed purse during Post World War II France, the first hand free bag became a symbol of women’s liberty later pioneered by Mademoiselle Coco Chanel. With the idea of liberty and equality running rampant this became the poster symbol for women being able to break free as their previous roles were to stand behind the man.
Many of these luxury handbags are often handcrafted adding to its value due to its rare production per season, for example all Hermès Birken artisans take a total of 48 hours to produce one single bag in comparison to Ralph Lauren’s artisans taking 12 hours to stitch the creations. Oftentimes the craftsmanship of the bag, and also the heritage which the purse entails makes it a collectors item. With limitless advertising, and marketing plots to attract new prospects these manufacturers are on the verge of sweeping up the demand of these products. As some buyers are becoming involved in the decision process of whether or not they are spending their cash correctly, the influx of new consumers are seen to be attracted to the largest manufacturers not because of learning about them but the assurance of the product being a one of a kind piece.
Among ultra Luxury bags, Louis Vuitton, Gucci, Chanel, Hermès, Dior, Jimmy Choo, and Bottega Veneta are considerably the most sought after. These are then followed by the affordable luxury brands which include Michael Kors, Burberry, Coach, Tory Burch, and DKNY. Typically any brand can be a seller of totes, clutches and crossbody handbags but there will always be particular best sellers in every category. Every brand stands out for a specific signature, in Jimmy Choo’s case that is pumps with gold glitter, Michael Kors Jet Set toes, Chanel’s classic double and single flap bags, and the knot clutches of a Ortega Vaneta are some of their most popular. Even though a sector of luxury shoppers may look down upon monograms, the GG miming run for the brand Gucci takes position as the brands USP(unique selling proposition).
As the year progresses the pro dominant question present is what will the bags of the figure look like? As they seem to be on the verge of becoming more gender neutral, sustainability is still the main key in the integral design process and production with the use of vegetable tanned leather and the dyeing process which has seen a spike In popularity. It is definite that futuristic bags will also take a route of embracing technology with the operation of mobile charging pockets and handbag tracking devices.
By: Nathalia Lampkin
Instagram: @nathalia_lampkin