The African Ghetto Fashion Mogul

Born: Baragwanath Hospital in Soweto, South Africa. Wandi, Mzwandile Nzimande, is a modeling director and co-founded of the brand

“ Loxion Kulca “. Starting with a mere R18,000 ( approximately 1242,80 US dollar) investment. Loxion remains a recognizable streetwear label that cemented one’s street-cred in the early 2000s. Wandi Nzimande and Sechaba Mogale were the youthful trailblazers who accomplished the impossible at the time. The story of Nubian merchants in ancient Egypt so inspired and impressed the pair that they called their first business Nubia. They were also awestruck by stories of Noxian kings who had conquered and ruled Egypt for years, erecting temples such as royal pyramids that still stand in Egypt and Sudan today. The strength of the Nubians to conquer and rule Africa influenced the couple.

The “ Industry Disruption “ event provided participants with the chance to speak with Wandi Nzimande, the founder of the Loxion Kulca brand. “Our consumers are proud of where they come from; our brand represents them, and it’s more than a trend; it’s a way of life” Wandi says. The event also saw the premiere of a trailer for his documentary, 20 Years of Loxion Kuica, which aired on television. It is a four-part documentary on the South African streetwear brand’20th year Anniversary.

“We deliver goods that our markets need, which need very little convincing to sell “ said Nzimande. He said that he is a strong believer in the power of change to transform mindsets. Wandi Nzimande also discovered IQOS while looking for safer alternatives to smoking, and it has helped him transform his life for the better. To address the world’s challenges, we need to foster a culture of imagination and ingenuity, he said. We depend on the creativity of young designers to keep the brand current and relevant, he continues. The most promising aspect is that disruption allows one to find and make new decisions, he added. “We created this experience with Wandi because Philip Morris, as a brand, is challenging the tobacco industry globally with its smoke-free alternative to cigarettes” says Rishaad Hajee, Marketing Manager at Philip Morris South Africa. According to Hajee, the organization is working toward a new idea of a smoke-free planet.

By 2019, the lifestyle clothing brand was accessible in South Africa throughout the world, in Africa, Europe, and the United States. Mzwandile Wandi Nzimande died on January 13, 2021, at the Olivedale Clinic in Johannesburg, after testing positive for Covid-19. “To inspire those around him, he often gave support, hugs, and a heartwarming laugh. His devotion to his family, career, and society is palpable. South African Fashion Week (SAFW) 2021 honors the late Wandi Nzimande, whose contributions to the South African fashion industry were greatly valued.

By Keren Beya