Willow Smith Is Mugler’s Alien Goddess

There is some exciting news in the fragrance world: Willow Smith is the face of Mugler’s new perfume, Alien Goddess, a remix of their iconic Alien scent. Mugler’s website sells the fragrance in different bottle sizes where prices range from $30- $171. People can also purchase the perfume from Sephora and Ulta Beauty.

The 20-year-old singer has expressed her excitement to be representing Alien Goddess on Instagram more than once. For example, on August 30, she posted on her Instagram saying, “I can say right now I feel like a REAL LIFE ALIEN GODDESS thanks to @MuglerOfficial What a pleasure to work with the talented @txemayeste and the entire Mugler team!” She also posted with enthusiasm about the scent on August 2, saying, “I’ve never smelled anything like #AlienGoddess by @MuglerOfficial It has such an enchanting quality 🌞 The Jasmine in it gives that floral feminine feeling & the Vanilla gives just a kiss of sweetness💕I’m living for it!”

Mugler, who thinks of this scent as a modern, new femininity, speaks highly of Smith as well. The brand has been promoting the new perfume heavily on Instagram. One post that particularly stood out goes back to August 2, where the caption said, “A symbol of optimistic neo femininity, the Alien Goddess embodied by @willowsmith makes the world bloom like an incandescent floral bouquet of Bergamot, Jasmine and Vanilla.” In describing Smith as “a symbol of optimistic neo femininity,” Mugler is expressing admiration for her, so much so that they see her as a feminine symbol worthy of the goddess title.

Smith radiates beauty in all the ads and images for this new product. Her energy shines in Mugler’s video promotion for the campaign, making the product appear even more enticing, and the golden bottle perfectly fits the vibe. It is also exciting to see a woman of color representing a new perfume for a famous fashion company. So many perfume ads lack diversity as they typically feature thin white women with long and straight or wavy hair. Willow Smith is a beautiful, talented young woman, and hopefully, her being Mugler’s Alien Goddess will inspire other fashion brands to hire more ambassadors and models of color.