Milan September Update
As expected, the revelation that Paris will host a physical fashion week this September sparked
a trend among other fashion capitals. This week, The Camera Nazionale della Moda Italiana
(CNMI) announced they will also be having a physical fashion week while they unveiled their
digital schedule for the men's shows. Milan’s SS21 Men's and Pre SS21 Women's collections
are still set to premiere digitally this month.
In the release, the trade organization announced the fashion week events will take place as
previously scheduled for September 22–28. “The physical fashion calendar, which will resume
in September and will remain vital in promoting Made in Italy and the value of its manufacturing prowess,” CNMI president Carolo Capasa said in a statement.
As far as who will have physical shows, digital shows, or none at all, is dependent on the brand
itself. Fendi has announced they will have a collection debut in their Rome headquarters on
September 22nd. Previously before the announcement was made by the CNMI, Dolce &
Gabbana had already collaborated a live event on September 2nd and 3rd. The event is set to
promote city artisans and the Pitti Immagine Uomo in Florence.
Despite the excitement that may come from these announcements, the question still remains of
who will be attending these shows. Most likely, the designers will allow close friends and family
to watch live and stream for the world via digital platforms. With travel still uncertain, its unlikely editors and influencers will be able to attend, especially if they are international.
It was recently announced that the EU has placed heavy restrictions on American travelers
starting this month. If this continues into September, American fashion media will have a difficult time attending any of the live events. (Sigh.) Therefore, we must hope (and maybe pray) that things get better enough for New York to follow in Paris and Milan’s footsteps, so we can all
enjoy the excitement that is Fashion Month.
By Staci Soslowitz