Our Obsession with Depop Reflects Current Societal Values
Depop, a social shopping app based in London, has grown in popularity exponentially in the last few years. It’s essentially a way to thrift without leaving your bedroom, and many Depop users are committed to more sustainable shopping by buying clothes second hand. Thus, it combines the trend of thrifting with positive sustainable choices - making it a foolproof way to break into the fashion community.
It’s an easy way for fashion lovers to buy and sell clothes, create new outfits on a budget, and find vintage pieces with ease. In addition to this, various successful YouTubers and influencers sell their used clothes on the app - drawing in followers and subscribers who find inspiration in their styles.
Though it is similar to sites like Ebay and Instagram, many say Depop’s success lies in its ability to captivate young users. Maria Raga, the CEO of Depop, stated that she “envisions the platform creating a new generation of teen entrepreneurs, and the company works hard to highlight them.” This may be because the app is so linked to influencer and YouTube culture, and with many teens attempting to grow their personal brands, get noticed on social media, and curate a unique style, Depop can be the perfect platform to start experimenting.
Depop definitely reflects the trends in our society, and is an indication of what teens value most in the world of fashion - the ability to wear an outfit one day, post it, and sell it the next. There’s something exciting about being the only person to wear a specific outfit, especially in a world where clothes are mass produced, and similar styles of the same garment are on almost every online shopping site.
However, one of the main issues with Depop is the critique of users reselling items to make a ridiculous profit. For example, some users can thrift a shirt for five dollars and sell it online for ten times the price. Many offer it’s up to buyers to make responsible spending decisions and critically ask questions about how much a product is worth.
Overall, the app is a more sustainable alternative to buying from fast fashion brands directly and creating a larger ecological footprint; Depop is relevant and reflective of current trends, which is why it will likely continue to thrive in the upcoming years.