One to Watch: EBS²
Honduras-based and inspired by New York City’s active streetwear, Elisaveta by Soho Studio is the latest fashion-forward activewear collection co-founded by Josephinne Gloster Zelaya. Dubbed ‘Back To The Future’ by the photoshoot’s creative director Mykel C. Smith of Mykel C. Smith Creative, the collection featured elevated sportswear essentials to be worn from day-to-night. I was fortunate to be able to have a conversation with both Josephinne and Mykel, gaining insight on the on the collection as well as their thoughts on the current state of the ever-industry.
Josephine
Adi: Why did you create Elisaveta by Soho Studio?
Josephinne: This company is something I’ve been passionate about for a while. I began it pre-pandemic, and honestly it’s given me the opportunity to fully put focus into the brand. Finding manufacturers was a challenge but we made it work, especially with help from my husband and mother who is a partner in the brand, which has been nice.
Adi: Wow, a blessing in disguise! What was the inspiration behind this collection?
Josephinne: Actually the inspiration behind this collection is New York! More specifically, New York streetwear. Off duty looks and comfortable high-end streetwear were the major focus. Right now I’m based in Honduras, but I’m always inspired by New York.
Adi: I noticed that some of the fabrications have really interesting finishes, some are metallic and moisture-wicking and some almost feel like an athletic-supporting absorbent pantyhose material. They definitely reflect a wearable version of active styles. Was the intent of design to be more geared towards fashion or active?
Josephinne: Both! For example, I’m wearing our latest navy set which is being shot today with a blazer. It can be paired with loafers or sneakers, really any way you want to style it, it’s easy to elevate! Mainly the collection is activewear, but it’s designed to be versatile
Adi: It looks stunning! With retail being limited right now, what is your commerce focus?
Josephinne: We have a site that is yet to be launched, likely in September. We’re looking at Amazon fulfillment but will focus on our site once our lookbook is complete! We’re also on instagram @elisavetabs2. Without retail it’s hard for customers to try things on, but we made sure our quality was high and tried it on with lots of different levels of active movement. I love athleisure, and comfort and versatility has always been a priority for me.
Adi: What is the future for the brand?
Josephinne: For this particular collection we’re focusing on Latin America and the US, but we’re looking to expand to European markets when we can accomplish logistics. We want people to feel like they’ve found something high quality yet versatile and fashionable.
Adi: That’s awesome! And it’s definitely what people are shopping for today as everyone’s working from home. What have been the best sellers?
Josephinne: Honestly I was surprised - camo has been our best seller! The electric blue set has also been a favorite, and our tie-dye collection has been very popular.
Adi: The camo is awesome! I’m seeing it here now. The entire collection feels and looks great, too. Thanks so much for taking the time to discuss it!
By: Adi Shoham