How a relationship with trump brought LV to Texas
“Made in USA.” This is a statement brands promote to create a sense of community with their customers. The use of this phrase instills a sense of loyalty for shoppers. It may persuade potential customers to think their purchase is somehow contributing to the economy.
The term “Made in USA” has often been synonymous with quality. The preconceived notion that a product is crafted, designed or assembled in the United States increases the value. This is why it can be a benefit for companies to explore this territory.
American Apparel is an example of how any discrepancy about where the garments are made can lead to inevitable controversy. This brand was once famous for creating high quality basics Downtown Los Angeles. Since being acquired by a Canadian company Gildan Activewear, the term “globally made” is used to alert their once loyal fan base - they are no longer crafted in the states.
The reasons listed above are why Louis Vuitton boasting “Made in America” tags will be iconic. Vuiiton’s luxury holding company LVHM had pledged to create more jobs in America. This conversation is a result of LVMH chairman Bernard Arnault’s relationship with President Donald trump. The products will be tagged “Made in the USA,” but won’t use leather from Texas cattle.
“The leather-goods workshop in Keene, a small town near Dallas, will create about 1,000 jobs over the next five years, the brand said in a statement.”
There were three known Louis Vuitton factory locations in the US: San Dimas, CA, Irwindale, CA and now Keene, Texas. The USA manufacturing locations primarily make canvas products: Monogram, Damier and (now discontinued) Multicolore canvas.