Runway360: The Future of Fashion Week
(CFDA Press Release)
As designers across the globe prepare for what the future of fashion month will look like, the CDFA (Council of Fashion Designers of America) unveiled their plans for New York Fashion Week in September. Following IMG’s announcement last week about the condensed week schedule, the CFDA announced yesterday their innovation for September, called Runway360.
The interactive digital platform will provide designer’s a outlet to drive sales, showcase their designs, and provide consumer activations. Each designer is given the ability to customize their page for whichever digital mediums they choose to provide, including video, augmented or virtual reality, e-commerce extensions, consumer shopping features, and social media integrations. They can also provide live-streams, press conferences, and press kits. The CFDA calls this idea a, “one-stop-shop” for all things fashion week.
Although the platform will launch in cohesion with New York Fashion Week in September, the site will remain throughout seasons, which will truly change the American fashion industry as we know it. Having this platform could seriously lessen the importance of having the coveted front-row seat at a designers show. Who cares who’s in the best seat at the show when everyone can have all they need in the palm of their hands, which could save publications millions in expenses.
The CFDA stated that the page was created to, “support designers and further its mission of strengthening the impact of American fashion in the global economy.”
With all the capabilities designed by New York-based multidisciplinary design studio DE-YAN and e-commerce expert NuOrder, designers have everything they need at their fingertips. This, the CFDA hopes, will help both established emerging designers. According to Vogue, NuOrder is providing the service for free to BIPOC designers.
“This transformational time in fashion requires innovative business tools,” said Steven Kolb, President and CEO of the CFDA. “The digital platform will help designers faced with short term needs caused by COVID-19 and support future market weeks including live fashion shows.”
By Staci Soslowitz