Liberty Fairs Goes Virtual
Fashion is presenting itself in exponentially more ways than just the runway these days. There
are fashion festivals, pop-ups, and even trade shows. Liberty Fairs paved the way for the
modern fashion trade show. Founded in 2013 by Sam Ben-Avraham and Sharifa Murdock in
order to showcase contemporary Menswear twice a year in New York and Las Vegas, Liberty
Fairs aim to showcase the newest and the coolest contemporary pieces in Men’s fashion.
Liberty Fairs is cutting-edge because it portrays fashion like it has never been seen before, but it
also gives Menswear a huge and important voice, as it often falls to the wayside to
Womenswear. Like a ton of other fashion exposées, if you will, during 2020, this year, Liberty
Fairs is going virtual, but that does not mean it will be any less cutting-edge.
This year, Liberty Fairs will go live on August 17th at 9 EST, and stay live on the “floor” for three
days, however, it will be open for four weeks in order for retailers to place their orders,
according to the Liberty Fairs site. As many fashion events are joining the world of virtual as of
late, Liberty Fairs will be featured on JOOR Passport, which brings the trade show experience
right to your laptop and makes it an easy one-stop shop, for those following along at home.
Although the virtual version of Liberty Fairs could just seem like online shopping at this point,
the set up that Liberty Fairs has going with JOOR Passport will allow shoppers and those
interested to see all the products first-hand, and interact with the companies directly, creating a
very new and now shopping experience, instead of just another add to cart scenario.
Customers will have the chance to truly see and learn what the brands are about; from the
founders themselves. Without knowing exactly what will happen yet, it almost feels like the
virtual Liberty Fairs will feel like you are quite literally AT a trade show, with no details and
phenomena left out just because it is now virtual.
As the list regarding the virtual marketplace is still in the process of being revealed, there is an
incredibly extensive list of brands that Liberty Fairs has worked with, including, but not limited to,
AG Jeans, Fred Perry, Levi’s, and Vince, to name a few. Liberty Fairs promises the most
cutting edge in both clothing and buyers and brands, and more than anything, is aiming to
create a pleasing and functional fashion-meets-virtual media scenario. Instead of forcing
fashion into a media-centric situation that does not highlight all of its best qualities, Liberty Fairs
is creating an atmosphere where media and fashion work together, and recognizes the
importances now, and going forward, of this relationship. It will be really exciting to see how the
virtual Liberty Fairs changes the world of trade shows, and fashion entirely. By: Emily Goldberg