In 2011 at the young age of 24, Olivier Rousteing became the youngest creative director in Balmain history. Olivier Rousteing talents became more well known. When he designed the Kardashian-Jenner dresses for the 2016 Met Gala. The biggest fashion event of the year. This allowed him to gain a bigger social media presence and following. Rousteing being a part of the millennial generation has definitely worked in his favor. He is able to use his age as a way to create exciting collections and leverage all social media platforms. This was recently shown in the Balmain Fall 2020 Couture Collection. The beautiful show even featured musical and dance performances. Which took place this past Sunday in Paris, France on the Seine River. This show was something the fashion industry has never seen before. This fashion show was completely different from Chanel. One of the only luxury brands to show during Covid-19 concerns. Rousteing successfully pulled off one of the dopest runway shows during a pandemic. The event was live streamed on popular app TikTok. Which was the first collaboration of its kind. With the hashtag #BalmainSurSeine. Taking over social media the Fall 2020 collection is bound to inspire and attract Balmain fans.
This show was so impactful, I expect other luxury houses to follow in Rousteing’s footsteps. The collection also included archive pieces from Pierre Balmain, Oscar de la Renta, and Erik Mortensen. That's what made the show more unique. It was the perfect way to display Balmain’s history coming full circle.